As a Senior Copywriter with extensive experience in content strategy, I’ve worked across a wide range of industries, from financial services at XP Inc. to houseware at Tramontina, and technology-driven platforms like Uber and Facebook.

I have a proven track record of crafting impactful communication strategies for B2B and B2C audiences, increasing engagement and brand visibility. With a background in localization, content management, and digital storytelling, I’m passionate about tailoring content to resonate with diverse audiences. My experience ranges from leading social media campaigns and producing award-winning digital content to developing AI-driven conversational bots. This, combined with my strategic mindset, allows me to effectively adapt global messages for local markets, ensuring cultural relevance and excellence in every language.