During Expert XP, our team faced three intense days of coverage, producing over 100 original pieces of content, including interviews, live broadcasts of the main panels, posts featuring quotes from the sessions, and content celebrating the Brazil Advisor Awards winners! None of this would have been possible without an incredible team of audiovisual professionals, creatives, and social media experts.
I also conceived the TOP Host project, transforming 25 advisors into Ambassadors who acted as influencers throughout the festival. All this to ensure the impact of the Expert reached everyone.
The event is truly grand:
Over 54,000 m² of pure innovation and knowledge
More than 45,000 visitors
300 national and international speakers
Over 105 hours of panels.