As a Senior Copywriter at XP, I had the opportunity to collaborate across various content teams and take ownership in creating scripts and covering the World’s Largest Investment Festival – EXPERT XP 2024.

During Expert XP, our team faced three intense days of coverage, producing over 100 original pieces of content, including interviews, live broadcasts of the main panels, posts featuring quotes from the sessions, and content celebrating the Brazil Advisor Awards winners! None of this would have been possible without an incredible team of audiovisual professionals, creatives, and social media experts.

I also conceived the TOP Host project, transforming 25 advisors into Ambassadors who acted as influencers throughout the festival. All this to ensure the impact of the Expert reached everyone.

The event is truly grand:

Over 54,000 m² of pure innovation and knowledge

More than 45,000 visitors

300 national and international speakers

Over 105 hours of panels.

It all starts with planning.

Before the festival, I created various scripts for the videos showcased during the event, including the one for announcing the Best Office of 2024, which was presented by Magic Johnson.

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