February 2022. Carnival had been postponed. Again. How could we enter the conversation on the web respecting the delicate moment but still being able to have a little fun? The answer was:
Uber Na Avenida.
The magic of Carnival
We surprised the passengers with a little "Uber magic". We put special cars to serve regular rides in Rio de Janeiro and Salvador, two cities super connected to Carnival in Brazil. People would ask for an Uber and feel super excited to be driven around by a 5 star driver in a fancy Carnival car.