Together With Pride
In 2021, the biggest Pride parade in Latin America was canceled. Again. So Facebook Groups and the LGBTQIAP+ community joined forces and together helped to keep the spirit of Pride alive. A real-life art installation was created with the help of the LGBTQIAP+ community. Comments on Facebook triggered every drop of paint and created a huge Pride Flag at Minhocão Park in São Paulo..
Creating a new landmark
Using breakthrough technology, our hashtag #TogetherWithPride was used as a command to control buckets of paint on the building; the more people used the hashtag, the more colours were released. The Live art installation was amplified with the performance of famous Brazilian artists and members of the LGBTQIA+ community, celebrating Pride and inviting the audience to use the hashtag to create something amazing together.
