Pretending to be

Inside the "Group where we pretend to be in Carnival” people were encouraged to act as if they were having a great time in a Carnival street party, posting their best costumes and make-ups, losing friends in the crowd, asking where the next party is and doing whatever else they’re used to - just as a regular Carnival should be. As the party grew bigger and bigger, Facebook decided to give back to the community by promoting something that every Carnaval fan dreams of:  a 3-hour concert by Banda Eva, Brazil’s most famous axé band. More than 18 million people were reached through the Carnival content produced by Facebook and more than 30M people reached through influencer content.