More Together
The murder of George Floyd lit up several discussions about structural racism in the society and our 2020 Social Campaign decided to talk about not only racial prejudice but also sexism and LGBT+ phobia. It was some powerful content to make important conversations happen in our platform.
Entre na conversa
We filmed remotely four real characters casted inside Facebook Groups that had relation to the themes of this OnPlatform campaign. The film “Pais Pretos Presentes” was broadcasted on national television.
Lugar de Conversa
This social campaign brought three amazing artists and influencers to discuss important topics as racism, sexism and LGBT+ phobia: Emicida, Gabi Amarantos and Bruna Linzmeyer. The videos were available at the Facebook App page and some quotes were transformed into beautiful shareable cards.
360° video
We also produced a 360 video to show how important conversations happen inside our platform and promote support for people dealing with their fears and the prejudice of others.
