Waze Carpool

In 2019, the app Waze made its debut in the Brazilian web and I helped to create the tone of voice and the brand guides to be used in its new profiles at Facebook, Twitter and Instagram. The brand wanted to focus on the communication of Waze Carpool and we helped to educate the users about this service. Waze Carpool was an opportunity for people to find people on their route to give or to take rides - specially when going to work or to the university everyday.